Michael Bernoff is here. In addition to having long-term sobriety, Michael is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever changing marketplace. His passion for his work is limitless and his dedication to positively impacting the world by empowering every individual is uncompromising.

He’s the developer of Human Interaction Technology™ (HIT), a potent tool that demystifies hidden psychological triggers and teaches effective communication strategies. It’s all about elevating your charisma, influence, and ultimately, leaving mediocrity in the dust. Michael doesn’t believe in breaking down walls; instead, he focuses on helping people lower their resistance, opening pathways to progress.

Michael is also the author of, Average Sucks: Why You Don’t Get What You Want and What to Do About It, a guidebook that’s revolutionized many lives, leading to healthier finances, improved physical health, lasting confidence, and yes, even long-term sobriety.

We have a fantastic conversation. Michael shares his background and how he got sober and how he became involved in the personal development space. He shares concepts from his book including how to increase our capacity to grow bigger and what average sucks actually means. Michael shares ideas for real change and a wealth of inspiring information.

LISTEN or WATCH below:

Links mentioned in this episode:

Instagram: https://bit.ly/KickAssSoberLifeIG
Linkedin: https://bit.ly/TimLinkedin
Facebook Page: https://bit.ly/CamelbackFB
Youtube Channel: https://bit.ly/CamelbackYoutube
Spotify: https://spoti.fi/3ISvBio
Apple Podcast: https://apple.co/3RLAU6X

For more links and resources check this out: https://linktr.ee/camelbackrecovery
Visit our website at https://www.camelbackrecovery.com/
or call us at 480-618-5430 for inquiries.


  • [04:38] Michael and Tim talk about the importance of sharing sobriety. It’s important and impactful.
  • [06:06] Michael shares his childhood background and the great neighborhood he lived in.
  • [07:27] As a kid, Michael found something that he was good at, making fake IDs. He was also great at drinking.
  • [08:42] He ended up at Arizona State University, the party capital of the world.
  • [09:56] He failed and ended up in Junior College. He read How to Win Friends and Influence People.
  • [10:42] Reading this book and realizing that he could get better at things, instantly started his journey of personal development at 19 years old.
  • [12:42] When Michael was 21, he met Jim Rohn who mentored him. Michael realized that he had to be all of him to get what he wanted.
  • [13:03] He became obsessed with personal development, books, and tapes.
  • [14:42] Michael shares the time when he stopped fighting for what he wanted and started working hard for what he wanted.
  • [17:38] Michael shares how he decided to stop drinking. He didn’t want to enable others to drink.
  • [21:09] More energy has been the most positive impact of stopping drinking for Michael.
  • [22:50] People in recovery are attracted to Michael because he’s going to hold them accountable to help them, and he offers a solution after recovery.
  • [24:39] Start with figuring out what your definition of success is. You can have what you want, you just have to figure out what the price tag is.
  • [26:08] Our capacity is always bigger. Continue learning and continue growing.
  • [28:57] We all have an average inside of what we do. We need to learn how to raise what our average is. Average sucks because we live our average more than anything else.
  • [29:38] When we raise our average to be what we would like it to be, our lives instantly get easier.
  • [30:04] Michael breaks down limiting beliefs and how everyone says never again. Changing how we see ourselves is what really changes lives. We change our identity.
  • [31:45] Our average is our identity, and the people we want and don’t want in our lives. Limiting beliefs and how we identify.
  • [34:22] Our identity is so powerful because our subconscious minds believe them. Identity and roles need to shift and change.
  • [37:22] Michael shares stories of how his book has helped people.
  • [38:57] How many things have you been lying to yourself about that aren’t true and that are actually limits that you put on yourself?
  • [41:51] Michael answers why it took him so long to figure it out. He didn’t understand. He realized he was making decisions based on past choices.
  • [44:22] Change the language for real change.
  • [49:34] If people have better options, they will try better solutions. Love and connection are stronger than alcohol.

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